Project Wild Thing

A father before a director, David Bond has long noticed how times have changed since his childhood. Unlike him, his children have no interest in the old outdoor games that once thrilled him. Enthralled by iPads, smartphones, computers, and TVs, they are a prime example of how Apple, Disney, and Mattel have learned more than parents themselves how to captivate and control their children. But David refuses to give up, and determined to change course, he has developed and launched a national campaign to encourage British children to get out of the house and (re)discover nature.