Racing To Zero

Garbage, disappearing natural resources, destroyed oceans, the stakes are higher than ever, is there anything that we, individually, can still do about it? Strangely enough the answer is yes. Racing To Zero presents new solutions to these global problems. Three years ago the mayor of San Francisco pledged to achieve zero waste by 2020. We followed this city’s trail of trash, behind-the-scenes, to track the possibility and made a great discovery. The simple substitution of the word “resource” for the word “garbage” transformed a culture, producing a wealth of new industries, and a surprising race to zero.