Chemerical – Redefining Clean for a New Generation

The household cleaning product and body care industry is worth millions of dollars. What impact do these products have on the environment and our health? Do we really need them? Can we do without them? Andrew Nisker asked the Goode family to go without chemical products for 3 months. It means a radical lifestyle change but also an opportunity to think about our dependence on them and about the false needs created for the market that can have deleterious effects on our health.